Blush Lane Organic Market
I worked in collaboration with Rethink Communications and the talented Becca Klassen to give the Alberta grocery store, Blush Lane Organic Market a soft rebrand. Blush Lane is a small organic grocer, with their own orchards in BC. The challenge was to modernize the brand, while still staying true to their values and preserving their reputation as a trustworthy, local, family owned business.
The result we came up with was cleaner and sleeker, but not alienated from Blush Lane’s original look. We highlighted Blush Lane’s strengths, creating signage that showed transparency about where the food was from, and their growing practices. The rebrand stretched across 5 store locations, encompassing signage, brochures, bags, window decals, and more.