Food-X Urban Delivery
I created the brand of the grocery delivery platform Food-X, which delivers groceries to your front door. Food-X delivers groceries for Spud.ca and Walmart and is expanding with other retailers. Their industry-leading technology allows them to consolidate deliveries into fewer trucks, reducing the environmental impact of the retailers they deliver for.
The challenge with this project was to create a brand that was uniquely recognizable but was still able to be a container for other brands since it would be delivering groceries for multiple stores.